Advocacy for the Development and Survival of Library and Library Services: A Roadmap for Zimbabwe.

This paper deals with the advocacy for the library and library services. The objective is to raise public awareness by appealing to the various sectors of the community so that this cause can gain support socially, politically, economically and technologically. It has been discovered that for the library and library services to achieve stated goals and objectives given the dynamic environment in which these offer their products and services as open systems, there is the major issue of limited scarce resources which need prioritisation at both grassroots and national level. In order for the advocacy to succeed, it is highlighted that marketing strategies in the form of models and tools in their various forms need to be communicated through media. Key words: Advocacy, development, survival, library services, roadmap