Public Service Model in Building Good Governance Culture of Local Government Integrated with New Public Service (NPS)

Public service in Indonesia is still has many complaints by people, the role of bureaucracy is required to change attitudes and behavior in order to serve community well, public service is a term used to mean service provided by government to its citizens, the New Public Services Approache in the Public Administration paradigm will inevitably have to be able to change the view of providing service to community.Public service does not only satisfy customers, but rather focus on building a relationship of trust and collaboration with citizens, this study had been conducted over two years in Malang, Batu, Malang and it is called as Malang area, which represented a wide range of people. The method used in this study was qualitative descriptive approach. The data collection techniques were done by interviews and documentation, and then the data were analyzed by Miles and Hubberman approach, with data reduction.Society as the licensing service users most directly feeling the impact would certainly want fast and accurate services in accordance with the standard operating procedures that had been set. Satisfaction in the service was the thing giving meaningful contributions to the survival of public institutions concerned so that the public service could be said having superior service and expected by society.Each pattern of public service should have a responsibility by showing a good attitude in the timeliness doing service, especially with New Public Service approach in which the public participation can not be taken lightly, because the community is the king who should be respected and given good services, as well as in having attitude of full responsibility on the job and in responding the users of complaint service. If the responsibility of employees in performing job duties is well, it can be ascertained that the jobs given will be completed with the results as expected. Keywords: Public Service, Local Government, New Public Service