Add to ORKGThis document describes real-time bidding protocol where cookies or IDs are not provided by an advertising system manager to the advertisers. Rather, the advertising system manager provides demographic information and vertical information directly to the advertising systems. The advertising systems can then use this data to place bids in the real-time bidding auction
Real-time bidding is nowadays one of the most promising systems in the online advertising ecosystem....
This thesis explores some of the possibilities of demand side optimization in online advertising, sp...
Abstract: Real-time bidding has emerged as an effective online advertising technique. With real-time...
The chapter focuses on Real-Time Bidding (RTB) as representative of the market devices by which the ...
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Intern...
In display advertising, users' online ad experiences are important for the advertising effectiveness...
In display advertising, users' online ad experiences are important for the advertising effectiveness...
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area i...
An advertisement management system can enable an advertiser to switch between realtime bidding and r...
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Intern...
Online advertisements can be bought through a mechanism called real-time bidding (RTB). In RTB the ...
The most significant progress in recent years in online display advertising is what is known as the ...
Online tracking is the key enabling technology of modern online advertising. In the recently establi...
In this paper we study bid optimisation for real-time bid-ding (RTB) based display advertising. RTB ...
The Real Time Bidding (RTB) protocol is by now more than a decade old. During this time, a handful o...
Real-time bidding is nowadays one of the most promising systems in the online advertising ecosystem....
This thesis explores some of the possibilities of demand side optimization in online advertising, sp...
Abstract: Real-time bidding has emerged as an effective online advertising technique. With real-time...
The chapter focuses on Real-Time Bidding (RTB) as representative of the market devices by which the ...
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Intern...
In display advertising, users' online ad experiences are important for the advertising effectiveness...
In display advertising, users' online ad experiences are important for the advertising effectiveness...
The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area i...
An advertisement management system can enable an advertiser to switch between realtime bidding and r...
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Intern...
Online advertisements can be bought through a mechanism called real-time bidding (RTB). In RTB the ...
The most significant progress in recent years in online display advertising is what is known as the ...
Online tracking is the key enabling technology of modern online advertising. In the recently establi...
In this paper we study bid optimisation for real-time bid-ding (RTB) based display advertising. RTB ...
The Real Time Bidding (RTB) protocol is by now more than a decade old. During this time, a handful o...
Real-time bidding is nowadays one of the most promising systems in the online advertising ecosystem....
This thesis explores some of the possibilities of demand side optimization in online advertising, sp...
Abstract: Real-time bidding has emerged as an effective online advertising technique. With real-time...