Prominent visual treatment of high quality text in an advertisement

Online advertisements typically get only a limited amount of time when a user views the ad alongside other content. Consequently, visual format of the ad is important in attracting the user’s attention to ad content that will help the user make an informed decision. Visual cues in an ad, such as color, font size, etc. help advertisers highlight the most relevant information such as special discounts and offers. Techniques described here automatically extract the most relevant content from an advertiser-provided ad creative. The ad is formatted such that the extracted content is displayed in a prominent manner, thus improving the likelihood that the user clicks through