Add to ORKGDeciding to buy is an essential aspect of a company's business activities. The goal of this study is to determine the effect of consumer behavior and psychological processes on purchasing decisions. The research model uses the inferential approach by distributing questionnaires to consumers on a culinary spot in Bandung. The sampling technique of this study is the purposive sampling. This research uses multiple regression analysis to answer the research hypothesis. The results show there is a significant influence on consumer behavior and psychological processes on purchasing decisions. Keywords: consumer behavior, psychological processes, purchasing decisions
This research is entitled "The Influence of Consumer Behavior in the Decision to Purchase Bread at P...
The purpose of this study was to identify the influence of cultural, social, personal, psychological...
Abstract Purchase decision is the decision as an action selection of two or more alternative options...
Deciding to buy is an essential aspect of a company's business activities. The goal of this study is...
Abstract: The purposes of this research are to know the effect of motivation towards pur...
This study aims to determine how consumer behavior, lifestyles and the purchase decision process mad...
Abstract Increased awareness of the importance of health is also thought to have an impact on the co...
This study aims to examine the influence of psychological factors on the purchase decision process D...
This research was conducted to determine the influence of psychographic factors on consumer purchasi...
It is challenging for businesses that operate in the market to flourish without a grasp of the requi...
Tujuan dari studi ini untuk mengetahui pengaruh faktor budaya, faktor sosial, faktor pribadi, dan fa...
Purchasing decisions in urban communities are not only based on product taste or quality, but also o...
Tujuan dari studi ini untuk mengetahui pengaruh faktor budaya, faktor sosial, faktor pribadi, dan fa...
This study aims to know the effect of psychological factors toward purchasing decisions of PS brand ...
Studies of purchase choice dealt with buyers as consumers through several activities such as selecti...
This research is entitled "The Influence of Consumer Behavior in the Decision to Purchase Bread at P...
The purpose of this study was to identify the influence of cultural, social, personal, psychological...
Abstract Purchase decision is the decision as an action selection of two or more alternative options...
Deciding to buy is an essential aspect of a company's business activities. The goal of this study is...
Abstract: The purposes of this research are to know the effect of motivation towards pur...
This study aims to determine how consumer behavior, lifestyles and the purchase decision process mad...
Abstract Increased awareness of the importance of health is also thought to have an impact on the co...
This study aims to examine the influence of psychological factors on the purchase decision process D...
This research was conducted to determine the influence of psychographic factors on consumer purchasi...
It is challenging for businesses that operate in the market to flourish without a grasp of the requi...
Tujuan dari studi ini untuk mengetahui pengaruh faktor budaya, faktor sosial, faktor pribadi, dan fa...
Purchasing decisions in urban communities are not only based on product taste or quality, but also o...
Tujuan dari studi ini untuk mengetahui pengaruh faktor budaya, faktor sosial, faktor pribadi, dan fa...
This study aims to know the effect of psychological factors toward purchasing decisions of PS brand ...
Studies of purchase choice dealt with buyers as consumers through several activities such as selecti...
This research is entitled "The Influence of Consumer Behavior in the Decision to Purchase Bread at P...
The purpose of this study was to identify the influence of cultural, social, personal, psychological...
Abstract Purchase decision is the decision as an action selection of two or more alternative options...