Entering International Markets: New Zealand's Problems

In recent years a number of universities have sought to take advantage of the increased willingness of students to study abroad. In the New Zealand case, the number of international students at the universities rose from 3,402 in 1998 to 28,195 in 2004. The total number of international students in New Zealand at all educational institutions rose from 26,021 in 1998 to peak at 115,197 in 2003. Since 2004, international student numbers have declined sharply in New Zealand, reducing an important export income for the country and forcing a number of universities to retrench staff