Tourism Policy: Local Wisdom and Integrated Coastal Zone Management

The Pesawaran District governance conduct and cultivate the tourism potential in the coastal villages areas, through Integrated coastal zone management for sustainable by Department of Tourism and Creative economy. This research is focus on "how the strategy of local governance in managing the local wisdom being potential assets for tourism industry??".The method is qualitative descriptive, using data obtained through a large visit to the relevant key informant. The location of this research is in Pesawaran district. The results of the research are as follows: The tourism-management of the Pesawaran District develops into independent tourism industry based on local wisdom. The strategy undertaken through One Village One Destination (OVOD) program for tourism destination carried out by natives. Pesawaran governance is trying to develop villages in the District to serve as a tourist destination. Nowdays, among 148 villages are already develop as 50 top tourist destinations, among others: Sungai Langka Village in GedungTataan sub-district as agrotourism, village (Pekon) Ampai in MargaPunduh sub-district as natives house cultural destinations, NegeriKaton village as center handcrafter of SulamTapis, Muncak village in TelukPandan sub district has sea binoculars and the center of maritime tourism, GunungRejo village in Way Ratai sub-district has waterfalls, agro tourism and other destinations. The OVOD program is expected to provide tourist attraction to the potential of the each destination area. However, local governments still need to fix supporting facilities, such as the availability of shops, souvenir vending shops, restaurant, and other supporting facilities. Therefore, it is needed inter sector cooperation and coordination among others. Keywords: tourism, policy, coastal, Pesawaran district. DOI: 10.7176/JLPG/88-17 Publication date: August 31st 201