ASEAN Single Market and Challenges for Micro, Small, and Medium Enterprises Product in Indonesia

Association of Southeast Asian Nations (ASEAN) single market is a competition of goods / products and services that compete freely in one market system. In ASEAN single market, Indonesia as one of ASEAN member countries is expected to protect in terms of policy and facilitate / assist domestic products especially those produced by micro, small and medium enterprises (UMKM) in order to compete with other ASEAN member countries products. Therefore, the central and local governments must coordinate each other in making strategic policies and harmonizing all relevant legal rules to help domestic products compete in the ASEAN single market. Keywords: ASEAN single market, UMKM product, Indonesia