The Supervision of Government on Implementation of Import of Processed Food Products in Effort of Legal Protection for Consumers

Increasing of imports product as if would be favorable the domestic consumers because many alternative products that can be obtained by the consumer, but less recognized that not all the imported products have met quality standard of safety and health. The issues in the research namely: Why the rules on the supervision of imported food products are not effective, so that the processed food imports that do not meet health and safety standards can enter and circulate in Indonesia; what efforts are undertaken by the Government (BPOM) to overcome the ccirculation of imported processed food products that do not meet health and safety standards in order to protect consumers. The result of research shows that, the factors that influence are not effective the regulations on supervision of import food products, namely: the policy of importation is still overlap; the limited staff/field officers; ppattern of supervision is not thorough; there are many traffic lanes of unofficial goods in the border region; weak role of the National Certification Body (BSN); the increasing needs of consumers; regardless of the quality of product; g) low pproducer responsibility, weak legal awareness of consumers to report problematic food products; and weak law enforcement. Government efforts (BPOM) to overcome the circulation of imported processed food products that do not meet the safety and healt standards for protection consumers is through law enforcement include: preventive measures, such as import regulations, product control, and development of (businesses, consumers, and field supervisors); repressive measures such as: application of administrative sanctions, civil sanctions (compensation), and criminal sanction). Keywords: Supervision, import iimplementation, processed food, legal protection