A Typology of Residents of Settlement in Urban Riverbank, Indonesia

Individual preferences regarding settlements are influenced by many factors. This study examines slum resident’s preferences with the analysis conjoint with cluster analysis to identify groups of residents in similar housing preferences. This study also explores the relationship between the groups and demographic characteristics. We identify the settlement development for communities that are living in the Musi riverbank, Palembang, Indonesia. The city of Palembang experienced a rapid development. As is the case with most metropolitan cities in Indonesia, some of the urban areas also decline into slum areas, especially in riverside areas. It is useful to get their opinions and acceptance regarding settlements planning to succeed the implementation of planning. Data were collected using conjoint analysis, and residents were segmented using cluster analysis. The correspondence analysis is used to identify notable differences in character demography of each cluster. We found that residents could be segmented into four clusters. Each cluster has a different consideration of preference settlement with the distinguish demographic characteristics about attachment to the settlement, dependence on the river, and economic competence. It provides information for city planners and policymakers in planning more sustainable settlement development that is in keeping with each unique demographic characteristic. Hopefully, it can make development more effective and more responsive to the ecological needs of the settlement's residents. Keywords: Resident Segmentation, Settlement preference, Conjoint Analysis, Riverbank settlement