Determinants of Market Participation among Small-Scale Pineapple Farmers in Kericho County, Kenya

Pineapple (Ananas comosus) is one of the major cash crops grown in Kericho County, Kenya specifically Bureti district. In the study area, pineapples have been perceived to have high market value, resulting in tradeoffs with staple food. Despite pineapples market value, its market participation has not been studied and quantified. Therefore, this paper aims to determine the factors influencing market participation and its extent. A simple random sampling approach was used to select a sample of 150 small-scale pineapple farmers and primary data was collected using a semi-structured questionnaires. The data was analyzed using the descriptive statistics and Heckman two-stage model. The results showed that age, gender, education level and pineapple yields significantly influenced the decision to participate in pineapple marketing. Further, gender, price information, group marketing, marketing experience, vehicle ownership and marketing under contract significantly influenced the extent of market participation. Based on the findings policy implication was drawn for improving the household income in the study area. Key words: Heckman two-stage model, market participation, small-scale pineapple farmers