Model of Role Strengthening of Traditional Market Based on Social Capital in Indonesia: Study Case Beringharjo Market, Jogjakarta

A traditional market has an important role for economic in a society of developing countries. In its worse condition with the presence of modern market, any efforts which have been done to revitalize the traditional market tend to face a failure because of it has not been looked at the social aspect and is only shown the physical and economical aspect. Meanwhile the social aspect (such as a social capital) is very significant for the dynamic and the sustainability of the market. This article provides how the social aspect (social capital) become an important part of market revitalization which is more optimal. By using qualitative method, this article is seen the dynamic of social capital between traders in Beringharjo Market, Jogjakarta. The result of study shown that the opportunity of strengthening and or weakening of the operation, function and role of the traditional market from each actor based on the capacity and competence of the key actors in the traditional market. The determination of power assessment on utilization of social capital by stakeholders of traditional market due to the support of stakeholders’ network and power of trust which executed in form of the existing norm and value pattern. Keywords: Traditional market, social capital, revitalization and social networ