Research of Structure of Entrepreneurial Fear Based on Grounded Theory

Entrepreneurship is a high-risk business activity as well as a process that is filled with emotions, and emotions may affect the cognition and judgment of entrepreneurs, resulting in certain influences on entrepreneurial process or entrepreneurial results. Entrepreneurial emotion has always been a hot topic of research. Entrepreneurs are always faced with fierce competition and great pressure. Good regulation and management of emotions are the abilities that every entrepreneur needs to master. Therefore, research on the structure of entrepreneurial emotions and how to adjust the state of mind in the face of negative emotions is worthy of attention. This article, mainly based on the grounded theory, explores the structure of entrepreneurial fear by adopting the method of in-depth interview, and achieves the following results: entrepreneurial fear includes fear of failure and fear of success, where fear of failure involves fund shortage, uncertainty about future, family support, responsibilities to significant others, evaluation by society and significant others, human resource integration and self- ability; while fear of success involves long-term development, physical and mental health and quality of life. In addition, this article puts forward related opinions and suggestions for relieving of such emotion: (1) Promote the spread of entrepreneurial education;(2) Large-scale enterprises/ organizations offer as many opportunities of entrepreneurial practice as possible; (3) Improve the comprehensive abilities of entrepreneurs; (4) Improve the social security system for entrepreneurship; (5) Create an entrepreneurial environment in the whole society. This article aims to promote the development of entrepreneurship industry, and provide new thoughts for future studies on entrepreneurship. Keywords: Grounded theory; In-depth interview; Entrepreneurial fea