Productivity Analysis Method Using Partial Productivity and Total Productivity in the Framework of Industrial Business Development Tofu Craftsmen in Manado City

This entrepreneurial role in economic development includes increasing per capita output and income which includes initiatives and changes in business structures and society. The main problem is the low business productivity that affects the contribution of Micro, Small and Medium Enterprises (MSMEs) in the regional economy, especially in the city of Manado. This study aims to measure the level of partial productivity and total productivity of the Tofu industry craftsmen in Manado City. The subject of this study is the owner of the tofu industry craftsman factory in Manado City. Whereas the object of the research is the business productivity of the Tofu industry, including: 1) Raw Materials, 2) Labor, 3) Materials, 4) Energy, and 5) Capital for 5 (five) weeks. Data analysis in this study uses a method of measuring productivity ratios. The result of the research and measurements show the total productivity level of tofu producers experiencing fluctuations and tends to decrease with indexes ranging from 1.04 % to 0.90% per production. Keywords: partial productivity, total productivity, tofu craftsme