Traditional Market Traders and Local Institutions in Malang City

The market is where sellers and buyers meet and price is formed. In Indonesia, there are 2 types of markets, namely modern market and traditional market. In this article discuss about traditional market. Traditional markets are an important economic sector for the majority of the population in Indonesia. Some communities rely heavily on traditional markets. Activities in traditional markets can move the local economy and absorb labor. The purpose of this study are: 1. Explain the description of traders in traditional markets in the city of Malang. 2. Describe the description of local institutions that cooperate with traditional market traders in Malang. This research was conducted in Malang City, East Java Province and included in survey research. Number of population 450 traders of traditional markets, samples of 80 traders who meet the criteria. Data were obtained from questionnaires, observations and submissions. After the data were collected through questionnaire, the data were analyzed using qualitative method to explain the traders' description in traditional market and local institution in Malang. The result of this research is to develop the ability of traditional market traders, then to be socialized, guidance and assistance in a sustainable manner. Keywords: Traditional market traders, local institution