Critical Obstacles to Adopt the Organic Farming in Jordan: From Marketing Perspective

Bringing the demand and supply of food produce has been a great challenge for the professionals and policy makers all around the globe. The ever increasing attention towards organic farming has motivated the researchers to conduct the present study so as to understand the obstacles in adopting organic farming (OF), in developing countries. Keeping in view the existing gap in the literature of organic farming an exploratory qualitative approach has been used so as to get insights of the organic farming and to explore the new fact so as to contribute in the existing body of knowledge. The study found that: the absence of organization to assess and certify organic products, high cost, lack of financing sources, low yield, high price, specific market of organic food, low environmental awareness of farmers, unsuccessful agricultural reforms, lack of coordination among stakeholders and institutional changes have been the main obstacles needed to be resolved so as to increase the organic farming in developing countries