Add to ORKGThis study was about online shopping mall advertisement through the use of mobile phone. The study analysed mobile phone penetration rate among respondents as well as the use of mobile phone in online shopping mall. The result revealed that mobile phone penetration rate in the Nigeria was more than 95% and that age remains the primary constraint to absolute use of mobile phone. The study also found out that a great improvement has been achieved in the use of mobile for advertisement. This is because mobile phone is currently being used to advertise complex and expensive products. Inclusive in this category of complex and expensive products are automobiles, houses, and land and estate properties. Likewise, the problem of visual disconnects b...
The rapid development of internet, mobile information technologies and communications keep offering ...
This study was part of the International Master in Marketing at ISCTE Business School. The subject ...
The high penetration rate of mobile phones along with the recent technological development has creat...
The world of telecommunication and Internet services are constantly subject to change, never stoppin...
The rapid development of internet, mobile information technologies and communications keep offering ...
This paper sought to explore the current state, dynamics and opportunities of SMS mobile advertising...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Marketing and advertisement activ...
The study examined if there was relationship between consumer attitude towards mobile advertising an...
Mobile phone is considered as an economic tool that can liberate women entrepreneurs from poverty an...
Mobile marketing perform two ways or multiple way communication regarding promotion of latest arriva...
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile m...
Progress in wireless technology has raised the number of people using mobile devices and stimulated ...
This study focuses on identifying what constitutes a viable mobile advertising strategy. The hypothe...
The great technological development under the last decade has given the organizations new possibilit...
In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and ...
The rapid development of internet, mobile information technologies and communications keep offering ...
This study was part of the International Master in Marketing at ISCTE Business School. The subject ...
The high penetration rate of mobile phones along with the recent technological development has creat...
The world of telecommunication and Internet services are constantly subject to change, never stoppin...
The rapid development of internet, mobile information technologies and communications keep offering ...
This paper sought to explore the current state, dynamics and opportunities of SMS mobile advertising...
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.Marketing and advertisement activ...
The study examined if there was relationship between consumer attitude towards mobile advertising an...
Mobile phone is considered as an economic tool that can liberate women entrepreneurs from poverty an...
Mobile marketing perform two ways or multiple way communication regarding promotion of latest arriva...
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile m...
Progress in wireless technology has raised the number of people using mobile devices and stimulated ...
This study focuses on identifying what constitutes a viable mobile advertising strategy. The hypothe...
The great technological development under the last decade has given the organizations new possibilit...
In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and ...
The rapid development of internet, mobile information technologies and communications keep offering ...
This study was part of the International Master in Marketing at ISCTE Business School. The subject ...
The high penetration rate of mobile phones along with the recent technological development has creat...