Internet has changed the type of relationship between advertisers, advertising agencies, the media and consumers. Rapid growth in Web Ad (WA) revenues indicates the viability of WA as an alternative to that of traditional media. This rapid expansion of advertising to web sites requires a better understanding about users' perceptions of Web Ads since attributes of the media can affect consumer attitudes towards advertising. Therefore, it has also become increasingly important for today's advertisers to create favorable attitudes towards their Websites. The aim of this research is to identify attitudes of Internet users towards web advertising. In other words, this study investigates the interrelationships between Web Advertising Value (WAV) ...
The development of computer technologies has changed the traditional ways of advertising. Nowadays, ...
Given the increasing popularity of the Internet as a medium to convey advertising messages, limited ...
Consumer attitudes toward advertising in general have long been a focus of research (see Mittal, 199...
Online advertising is a growing business. Owing to the advances in Internet technology, the nature a...
Web advertising has surfaced as an important new vehicle in the advertising field. According to Kotl...
This research replicates a framework for the investigation of attitudes held toward advertising, in ...
The growth of advertising on the World Wide Web requires research on users' general perceptions sinc...
The digital age has already made significant changes to each of the elements of the promotion mix. C...
This paper reports on the findings of a survey about attitudes now,and predictions for the future, r...
The purpose of this study is to examine the factors which influence of the consumer’s Attitudes Towa...
Abstract-- The rapid development of technology today makes Internet users continues to increase. Thi...
Consumers’ attitude is the most important attribute that determines the success of any online advert...
The size and range of online advertisement is increasing dramatically. Businesses are spending more ...
In the current media environment, consumers have access to a wide variety of content at little to no...
ABSTRACT The rapid development of technology today makes Internet users continues to increase. This ...
The development of computer technologies has changed the traditional ways of advertising. Nowadays, ...
Given the increasing popularity of the Internet as a medium to convey advertising messages, limited ...
Consumer attitudes toward advertising in general have long been a focus of research (see Mittal, 199...
Online advertising is a growing business. Owing to the advances in Internet technology, the nature a...
Web advertising has surfaced as an important new vehicle in the advertising field. According to Kotl...
This research replicates a framework for the investigation of attitudes held toward advertising, in ...
The growth of advertising on the World Wide Web requires research on users' general perceptions sinc...
The digital age has already made significant changes to each of the elements of the promotion mix. C...
This paper reports on the findings of a survey about attitudes now,and predictions for the future, r...
The purpose of this study is to examine the factors which influence of the consumer’s Attitudes Towa...
Abstract-- The rapid development of technology today makes Internet users continues to increase. Thi...
Consumers’ attitude is the most important attribute that determines the success of any online advert...
The size and range of online advertisement is increasing dramatically. Businesses are spending more ...
In the current media environment, consumers have access to a wide variety of content at little to no...
ABSTRACT The rapid development of technology today makes Internet users continues to increase. This ...
The development of computer technologies has changed the traditional ways of advertising. Nowadays, ...
Given the increasing popularity of the Internet as a medium to convey advertising messages, limited ...
Consumer attitudes toward advertising in general have long been a focus of research (see Mittal, 199...
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