Determinant’s of Job Satisfaction & Employee Turnover in Pakistan Paint Industry

Purpose The aim of this research is to identify the factors that affect job satisfaction and turnover in the “Paint Industry” of Pakistan. Specifically, the study seeks to examine the relative effects of demographic and environmental factors on job satisfaction and turnover among the employees of such industries. Design/methodology/approach A scale development process was used. The first stage was a review of the literature on the determinants of job satisfaction in order to generate a pool of items that reflect job satisfaction along with turnover construct. A list of items was then gathered to cover all facets of job satisfaction and turnover. In?depth interviews and thorough questionnaires were employed to generate additional items. Findings Overall, the findings show that in an Eastern culture such as the Pakistan, especially in the Paint Industry, internal factors play a more important role as the determinant’s of job satisfaction or dissatisfaction that can lead to high or conversely, low turnover. Originality/value Given the importance of understanding the determinants of job satisfaction and turnover coupled with the dire need to fill the niche of research on the topic in our country; this study is of great importance to both academia and practitioners in the Paint Industry of Pakistan