Students’ Choice Criteria to select a Private University for their Higher Education in Bangladesh

With the increasing demand of higher education in Bangladesh, first time the Private University Act (Bangladesh) was passed in 1992 to regulate the standard of higher education. The students, those who get admitted in the private universities consider few factors to select the institution. This paper evaluates some key factors in order to scrutinize the students’ choice on the basis of some significant factors. By using Convenient Sampling Technique the data has been collected randomly from 100 students of 10 private universities. In this case various tests have been conducted such as Factor Analysis, Multiple Regression Analysis, and ANOVA. Study reveals that education quality of the university is the first important criteria to choose the private university and subsequently cost of the study factor and student politics factor are also important among them. This paper also shows the Socio-cultural background of the students studying at the Private Universities in Bangladesh. Keywords: Public University, Private University, Socio-cultural Environment, UGC (University Grant Commission)