Behaving Ethically: An Essence of Islamic Marketing System

The purpose of this paper is to analyze the dimensions of ethical behavior of Marketers and to bring about the significance of behaving ethically and the impact of ethical behavior on modern business. Another purpose is to identify the relationship of ethical behavior with Islam.This is fully literature based conceptual paper which contains information from different secondary sources like articles, magazines, books relevant to the topic. Different charts and models are presented to show this concept easily.The analysis indicated that ethical behavior have two dimensions. One is conventional and the other is religion based and mainly Islamic. Only the religion based ethical behavior can lead to the utmost satisfaction of the customers and all stakeholders.This paper suggests the marketers a model which shows the ethical behavior guided by ‘Islam’ which guarantees welfare of marketers here in and here after.This paper is an original work and approaches value to the marketers who want to provide the value in true sense to the customer. Key Words: Ethics, Ethical dilemma, Akhirah(hereafter), Taqwa(fear of Allah)