Critical Success and Failure Factors of Entrepreneurial Organizations: Study of SMEs in Bahawalpur, Pakistan.

Purpose of this research paper is to highlight critical failure and success factors in Small Medium Enterprises (SMEs) of Bahawalpur. In this regard models are developed from studies of Bezing et al and Asian Development Bank (ADB). Finally results are generalized to SMEs of Bahawalpur. Findings suggest that customer service, know-how of the business and the past experience of the manager are the main key factors of success. Whereas different failure factors are explored out in which most crucial ones considered are lack of access to financial capital, inappropriate government structure and poor infrastructure as well as corruption. This paper has the vast implications for the SMEs in Bahawalpur and overall for the SMEs in Pakistan as it gives insight into the reasoning factors of failure and success. Research is limited to small scale due to time constraint and resistive behavior of organizations