STRATEGIC DEVELOPMENT OF THE MONTENEGRIN TOURIST PRODUCT IN RELATIVE TO CURRENT MARKET TRENDS

Adequate accommodation infrastucture is on of the basic conditions for sustainable tourismdevelopment. In order to improve accommodation infrastructure, particular addressing theproblem of a large share of private accommodation in total infrastucture, it is proposed to transformthese capacities indo condo model, diffused and integral hotels. Another major problem in tourismdevelopment in Montenegro is not an adequate structure of emissive markets, more preciselydominance of 2 markets. In order to improve emissive market infracture it is necessary to focusprimarly on West European and Scandinavian market. Improving the situation of the mentionedproblems would significaly affect the sustainable development of tourism in Montenegro