Minat Nasabah Dalam Menggunakan Layanan Mobile Banking

Mobile banking BRI merupakan salah satu layanan e-banking yang ditawarkan oleh Bank sehingga dapat mempermudah nasabah dalam bertransaksi kapanpun dan dimanapun selama 24 jam penuh dan dapat diakses melalui smartphone. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang memengaruhi minat seseorang dalam menggunakan layanan mobile banking BRI. Faktor-faktor tersebut dapat dipengaruhi oleh Facilitating Conditions, Performance Expectancy, Social Influence, Effort Expetancy, Perceived Credibility, Perceived Financial Cost, Perceived Self Efficacy. Model penelitian yang digunakan dalam penelitian ini adalah menggunakan UTAUT (Unified Theory of Acceptance and Use of Tehcnology). Pengumpulan data diperoleh dengan menyebarkan kuesioner kepada 120 responden yang menggunakan layanan mobile banking BRI. Teknik pengambilan sample yang dipergunakan dalam penelitian ini adalah convenience sampling dan untuk pengolahan data menggunakan statistik deskriptif untuk mengetahui persebaran dan pemusatan jawaba responden dan Uji Korelasi Kendal Tau (t). Hasil dalam penelitian ini menunjukkan bahwa minat seseorang dalam menggunakan layanan mobile banking BRI dipengaruhi oleh Perceived Financial Cost, Facilitating Conditions, Performance Expectancy, Perceived Self Efficacy, Social Influence, Effort Expetancy.Mobile banking is one of the e-banking services that provided by Bank which can facilitate all of the users to make transactions whenever and wherever for 24 hours and it can be accessed via smartphone. The purpose of this research is to determine the factors that influence of individual intention in using BRI’s mobile banking services. These factors are Facilitating Conditions, Performance Expectancy, Social Influence, Effort Expetancy, Perceived Credibility, Perceived Financial Cost, Perceived Self Efficacy. The research model used in this research is UTAUT (Unified Theory of Acceptance and Use of Tehcnology). The collection of data was obtained by distributing questionnaires to 120 respondents using BRI's mobile banking services. The sampling technique used in this research is simple random sampling and for data processing using descriptive statistics to know the distribution and concentration of respondent's answer also using Kendal Tau (t) Correlation Test. The results of this research showed that individual intention in using BRI's mobile banking services influenced by Perceived Financial Costs, Facilitating Conditions, Performance Expectations, Perceived Self efficacy to Effort Expectancy, Perceived Self Efficacy, Social Influence, Effort Expectancy