Pendayagunaan Folklor Sebagai Sumber Ekonomi Kreatif Di Daerah Tujuan Wisata Bali

Tourism practitioners in Bali commonly do not have an adequate understanding of the local culture so that the service given to tourists is less optimal. Therefore, efforts for delving into the original culture are necessary through a scientific research as a source for an information material and appreciation in developing the cultural outlooks of tourism practitioners in Bali. This research aims to delve into, preserve and develop folklores having potentials of high culture as a source of creative economy.This is a qualitative research with a morphology-ethnographic approach which attempts to describe the narrative elements of folklores as a unified whole by considering its history in the community and its supporting culture. That is, besides looking at the lore aspect through the analysis of a folklore structure, it also considers its folk aspect through the analysis of its function and significance. Furthermore, this research focuses on the opportunity for the utilization of folklores as a source of creative economy in addition to strengthening the local wisdom and preventing cultural pollution resulting from the negative aspects of tourism and globalization. Tourism practitioners in Bali commonly do not have an adequate understanding of the local culture so that the service given to tourists is less optimal. Therefore, efforts for delving into the original culture are necessary through a scientific research as a source for an information material and appreciation in developing the cultural outlooks of tourism practitioners in Bali. This research aims to delve into, preserve and develop folklores having potentials of high culture as a source of creative economy.This is a qualitative research with a morphology-­‐ethnographic approach which attempts to describe the narrative elements of folklores as a unified whole by considering its history in the community and its supporting culture. That is, besides looking at the lore aspect through the analysis of a folklore structure, it also consider its folk aspect through the analysis of its function and significance. Furthermore, this research focuses on the opportunity for the utilization of folklores as a source of creative economy in addition to strengthening the local wisdom and preventing cultural pollution resulting from the negative aspects of tourism and globalization. Key Words: folklore; high culture; creative economy Abstrak: Pelaku kepariwisataan di Bali kurang memiliki pemahaman budaya secara baik dan benar sehingga pelayanan yang diberikan kepada wisatawan kurang maksimal. Untuk itu, diperlukan upaya penggalian budaya unggul melalui penelitian ilmiah sebagai bahan informasi dan apresiasi dalam pengembangan wawasan budaya para pelaku kepariwisataan di Bali. Penelitian ini bertujuan menggali, melestarikan, dan mengembangkan folklor dengan potensi budaya unggul sebagai sumber ekonomi kreatif. Penelitian ini merupakan penelitian kualitatif dengan pendekatan morfologi-­etnografi yang berupaya mendeskripsikan unsur naratif folklor sebagai kesatuan yang utuh dengan mempertimbangkan penceritaannya di masyarakat dan kebudayaan pendukungnya. Artinya, di samping melihat aspek lore melalui analisis bentuk folklor juga mempertimbangkan aspek folk melalui analisis fungsi dan makna folklor. Lebih jauh, penelitian ini mencermati peluang pendayagunaan folklor sebagai sumber ekonomi kreatif di samping sebagai penguatan kearifan lokal dan mencegah polusi budaya akibat dampak negatif pariwisata dan globalisas