Add to ORKGE.B. 99-01In an effort to ease communication between packaged goods manufacturers and retailers, this report investigates the preferences retailers have concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket, drug, and mass merchandise companies shared their perceptions of 22 specific promotional programs regarding their use, effectiveness, and attractiveness for future support
WP 2009-28 September 2009We design a market experiment to examine how firm size and ability to choos...
Includes bibliographical references (leaf 57)THE PROBLEM -- (1) To determine prevailing sales promot...
The business is increasingly likely to be a network of strategic partnerships among designers, techn...
In an effort to ease communication between packaged goods manufacturers and retailers, this study in...
Today, promotion represents two-thirds of marketing expenditures for many consumer products firms. T...
Sales promotion includes all short term offers (or incentives) directed at buyers, retailers, or who...
E.B. 2003-02The supermarket industry has been developing customer relationship marketing (CRM) progr...
While sales promotion has been around for a long time, its role and importance in marketing communic...
Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2...
Summary : When newspaper advertising, price reductions, and special displays were used together to ...
Excerpt from the report Preface: This report analyzes the use of point-of-purchase materials in ret...
textabstractDespite the huge amount of money allocated every year to sales promotions, brand manager...
E.B. 99-05Managing a successful business is a dynamic process, which requires the continual adaptati...
Grocery retailing has experienced continuous changes since the turn of the century, with the most si...
The major problem that this research addresses is the low level of salesforce support for the trade ...
WP 2009-28 September 2009We design a market experiment to examine how firm size and ability to choos...
Includes bibliographical references (leaf 57)THE PROBLEM -- (1) To determine prevailing sales promot...
The business is increasingly likely to be a network of strategic partnerships among designers, techn...
In an effort to ease communication between packaged goods manufacturers and retailers, this study in...
Today, promotion represents two-thirds of marketing expenditures for many consumer products firms. T...
Sales promotion includes all short term offers (or incentives) directed at buyers, retailers, or who...
E.B. 2003-02The supermarket industry has been developing customer relationship marketing (CRM) progr...
While sales promotion has been around for a long time, its role and importance in marketing communic...
Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2...
Summary : When newspaper advertising, price reductions, and special displays were used together to ...
Excerpt from the report Preface: This report analyzes the use of point-of-purchase materials in ret...
textabstractDespite the huge amount of money allocated every year to sales promotions, brand manager...
E.B. 99-05Managing a successful business is a dynamic process, which requires the continual adaptati...
Grocery retailing has experienced continuous changes since the turn of the century, with the most si...
The major problem that this research addresses is the low level of salesforce support for the trade ...
WP 2009-28 September 2009We design a market experiment to examine how firm size and ability to choos...
Includes bibliographical references (leaf 57)THE PROBLEM -- (1) To determine prevailing sales promot...
The business is increasingly likely to be a network of strategic partnerships among designers, techn...