Add to ORKGThis article investigates online profiling and data strategies by identifying and comparing data strategies of the two most visited internet companies, Google and Face- book. The aim of the article is to use media economics and management perspectives to enrich the discussion on profiling from a political economy perspective. The article maps differences in the data strategies of the services and the potential data collected through a data point analysis, and suggests conceptual distinctions between vertical and horizontal data strategies, touch point and social network, integrated and diversified application programming interface (API) structures, and relevance and reputation data strategy perspectives. Furthermore, the findings in the art...
Social media platform–industry partnerships are essential to understanding the politics and economic...
The developments and convergence of technology have generated a complex digital eco-systems that cre...
For modern-day advertisers, data is everything. This paper explores how data is used in paid social ...
The topic of this thesis is the use of ‘Big Data’ as a catalyst for true precision target marketing,...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
With the rapid development of computing devices and the improved Internet access, our daily lives an...
If we were to map our online behaviour we would be presented with an interesting reflection of our o...
YesBig data has been discussed extensively in existing scholarly works but scant consideration is gi...
As the Internet is becoming a fundamental aspect of the society serving as a de facto platform for ...
This article addresses the issues posed by the de facto monopolies created by digital platforms, foc...
The topic I want to focus on in my research proposal is big data. On the one hand, people\u27s perso...
Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems D...
Data on the interactions between individuals on the Internet are often viewed as a potential threat ...
Companies such as Google and Facebook are not merely conglomerates of Internet-based services which ...
Policy makers are increasingly concerned about the combination of market power and massive data coll...
Social media platform–industry partnerships are essential to understanding the politics and economic...
The developments and convergence of technology have generated a complex digital eco-systems that cre...
For modern-day advertisers, data is everything. This paper explores how data is used in paid social ...
The topic of this thesis is the use of ‘Big Data’ as a catalyst for true precision target marketing,...
The marketing possibilities on the Internet is growing and so are social media marketing. The budget...
With the rapid development of computing devices and the improved Internet access, our daily lives an...
If we were to map our online behaviour we would be presented with an interesting reflection of our o...
YesBig data has been discussed extensively in existing scholarly works but scant consideration is gi...
As the Internet is becoming a fundamental aspect of the society serving as a de facto platform for ...
This article addresses the issues posed by the de facto monopolies created by digital platforms, foc...
The topic I want to focus on in my research proposal is big data. On the one hand, people\u27s perso...
Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems D...
Data on the interactions between individuals on the Internet are often viewed as a potential threat ...
Companies such as Google and Facebook are not merely conglomerates of Internet-based services which ...
Policy makers are increasingly concerned about the combination of market power and massive data coll...
Social media platform–industry partnerships are essential to understanding the politics and economic...
The developments and convergence of technology have generated a complex digital eco-systems that cre...
For modern-day advertisers, data is everything. This paper explores how data is used in paid social ...