The Use of Mahua Oil in Achieving a Sustainable Business Model In Rural Entrepreneurship

The aim of this research is to achieve a better understanding of rural entrepreneurship in the district of Bastar in the state of Chattisgarh, India. The study proposes a sustainable business model for different tribal groups in the district to understand the effectiveness of rural entrepreneurship efforts designed to provide additional income from harvesting and selling Mahua seeds, a locally available product. The Analysis of Variance (ANOVA) and independent sample T-test were used to analyze the perception and relationship of innovation, patriotism, social empowerment, entrepreneurial drive and availability of natural resources. The results show that the perception of rural entrepreneurship is no different across the villagers’ various demographics (gender, age, and education). Additionally, it was also found that there is no difference among villagers in their readiness to implement a sustainable business model when classified by age. Most of the respondents agree that Mahua oil can improve their livelihood and new innovation will help to enhance the economic being-well of the area. They regard innovation, entrepreneurial drive and availability of natural resources are very important to achieve a sustainable business model in entrepreneurship. On the other hand, patriotism and social empowerment are considered far less important. Recommendations based on these findings were suggested for the further development of self-sustainability