Hot Spring Goers: A Case Study of Raksawarin Hot Spring, Ranong Province, Thailand

This research focuses on the benefits sought by hot spring goers who visited Raksawarin hot spring in Ranong province, Thailand. It investigates their characteristics and identifies the set of benefits they sought, classifying hot spring goers based on these benefits. The data was collected from a set of questionnaires distributed to 384 domestic and international tourists at Raksawarin hot spring. The findings show significant differences as well as similarities in the benefits (social, relaxation, health, rejuvenation, and tourism) sought by hot spring goers in terms of nationality, frequency of visit, and type of travel party. Recommendations were made for hot spring goers seeking to improve their health and for the local municipality to better meet the needs of these tourists when they visit the hot spring