Add to ORKGThe aim of this study is to understand online business, regarding impulse buying behavioramongst undergraduate students in Tianjin, China. This study concentrated on the Taobao.complatform, and considered variables of website quality (security, navigability, and visual appeal),hedonic shopping value (product novelty, fun and escapism), and product knowledge (wordof mouth and social norms), to learn how online shop owners increase their profits byencouraging impulse buying behavior. The results suggest that Taobao.com online shop ownersmanage their websites to be physically attractive; consider changing their products; and evenimprove shopping through word of mouth regarding the products they offer
Given the rapidly increasing popularity of online impulse buying using digital platforms, it has rai...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
In the past two decades, the development of China's Internet industry has been very rapid. Many serv...
Purpose: Online shopping behaviors represent the online purchase intentions towards actual beha...
First, the purpose of this study is to examine the impact of situational variables, scarcity and ser...
With the development of electronic commerce, the number of online consumers increase a lot. Consumer...
This research investigates the factors that have a relationship with online purchase intentions. Thi...
The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying...
An Exploratory Research Study of Online Shopping Behaviour in China, Focusing on the Influence of On...
The global recession caused by the financial tsunami has seriously impacted numerous industries. Alt...
Abstract: Consumers often act impulsively when making internet purchases. Triggered by easy access t...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
This dissertation attempts to investigate the factors of customer online reviews influence customer ...
Abstract Background: Online shopping management strategies is rapidly increasing since retailing is...
The aim of the study to explore the factor influencing online shopping behavior of international stu...
Given the rapidly increasing popularity of online impulse buying using digital platforms, it has rai...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
In the past two decades, the development of China's Internet industry has been very rapid. Many serv...
Purpose: Online shopping behaviors represent the online purchase intentions towards actual beha...
First, the purpose of this study is to examine the impact of situational variables, scarcity and ser...
With the development of electronic commerce, the number of online consumers increase a lot. Consumer...
This research investigates the factors that have a relationship with online purchase intentions. Thi...
The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying...
An Exploratory Research Study of Online Shopping Behaviour in China, Focusing on the Influence of On...
The global recession caused by the financial tsunami has seriously impacted numerous industries. Alt...
Abstract: Consumers often act impulsively when making internet purchases. Triggered by easy access t...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
This dissertation attempts to investigate the factors of customer online reviews influence customer ...
Abstract Background: Online shopping management strategies is rapidly increasing since retailing is...
The aim of the study to explore the factor influencing online shopping behavior of international stu...
Given the rapidly increasing popularity of online impulse buying using digital platforms, it has rai...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
In the past two decades, the development of China's Internet industry has been very rapid. Many serv...