ANALISA PERILAKU PEDAGANG YANG BERJUALAN DI PASAR KALIMBU KOTA MAKASSAR

This study aims to determine the behavior of traders who sell in traditional markets Kalimbu Makassar.The researchmethod used is qualitative with phenomenology approach by using the analysis of interview with some market traders asinformant of this research. The results of this study indicate the behavior of traders in the market Kalimbu divided intotwo models of traders that traders who have settled for generations and traders who are just renting the stalls there.Goods are sold even in the form of vegetables and household goods. In determining the selling price, the behavior ofthese two merchant models is certainly different. This is caused by the sale price of renting different from one trader toanother and the levies paid by the owners of lapak to the city government of Makassar amounting to Rp 5,000 per day.In addition, this research found the determinants of market prices in addition to the holiday or the new year the existenceof information about the increase in salaries of civil servants