PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN SIRUP MARKISA PRODUKSI MAKASSAR PADA TOKO OLEH OLEH KOTA DAENG)

The influence of product attribute to buying decision is a consumer research in Oleh Oleh Kota Daeng Storewhich held due june to july 2017. Population of research is 75 people with 43 samples who characteristic are theybought one of the popular brand of Markisa in the store and none of first buying. The method of research is descriptiveand inferencial analysis by using smartpls 2.0 verse. Based on descriptive analysis stated that mostly consumen genderis man with age 31-40 years old and they choosed Markisa Merek Makassar as first choice in the store and they boughtapproximately 2-3 times. And the result of inferencial analysis stated that there is no influence between product attributeto buying decision because the t-count is lower than t-table