FEASIBILITY ANALYSIS AND COMPETITION OF H.BASO LAYING CHICKEN BUSINESS IN EREMERASA DISTRICT, BANTAENG REGENCY

The results showed that Payback Period (PP) of business capital amounted to Rp 250,060,000 during 2,917 semesters. In the Average Rate of Return (ARR) method shows that the profit rate obtained is 96.00%. The Net Present Value (NPV) method generates a positive value of Rp 14,024,440. The Internal Rate of Return (IRR) method yields an interest rate of 21.333% where the rate of return earned is greater than the discount rate of 18%. In the method Profitability Index (PI) obtained 1.471, meaning the value obtained more than 1. While in the business competition is known that the difference from other farms that H. Baso livestock has been known, how to improve the production of food that is timely, the strategy used namely in the wholesale or direct marketing market, factors that support the strategic places and factors that inhibit the lack of technological knowledge, see it can be seen that the competition is included in business competition competition healthy