PENINGKATAN DAYA SAING UMKM KABUPATEN PASURUAN UNTUK MENOPANG PEREKONOMIAN NASIONAL DALAM MENGHADAPI PERSAINGAN GLOBAL

Increasing the competitiveness Of UMKM will be established within a district area if the company faces large losses either from unused factory production capacity or unsold factory production capacity. A local company that is not pro-active will experience a downward shift in business competition to bankruptcy because of the national-scale companies to the international scale that control in the national economy. The results of this study is the development of UMKM in Pasuruan still faced with various problems such as production, sales and marketing in weak competitiveness of imported products. Other problems faced by UMKM, the need for increased government access related to licensing and bureaucracy as well as the high level of fees for licensing fees. With all the problems that exist, the national economic development potential becomes hampered. Although UMKM is said to be able to survive the existence of global competition but in the fact problems faced are still unresolved. This is because apart from indirect influence by the global crisis, UMKM also face economic problems that unresolved such as the problem of wage of labors, wage of employments and illegal levies business licensing in the face of global competition. Keywords: Increased competitiveness, UMKM Pasuruan District, National Economy and Global Competition