Voluntary traceability standards: which is the role of economic incentives?

Over the past decades increasing consumers’ concerns due to repeated food scares has lead firms and policy makers to adopt mandatory and voluntary normative instruments in order to reduce consumers loss of confidence towards food products. Traceability is one of the most important interventions aimed at assuring the safety and quality characteristics of food products. Firms can use such tool to reduce the risk of food safety non-compliance, to impact on consumer behaviour through the labelling of traced quality attributes, and to reinforce vertical relationships within the food supply chain through a system aimed at guaranteeing a more transparent management of transactions