都市近郊農業におけるマーケティング戦略 : 福山市農業のケースより

The purpose of this paper is to substantial analysis of agricultural marketing strategy of suburban area in Fukuyama city. In suburban agriculture, sufficiently development of agricultural marketing strategy to urban consumption is difficult. In this paper, therefore, we throw light on the development of "San-choku marketing" strategy and the rural (or area) marketing strategy of Fukuyama agriculture. In other words, we analyze the strategy of "nature" marketing to urban consumer