Cultural Practices as a Mediator Personality Profiles and Innovation in 33 Countries

This study investigates the relationship betweenpersonality factors, cultural practices, and innovativeness on thenational level. Hitherto no study has been done which considersthose factors simultaneously. We base our model on threearguments: First, five factor and cultural theory states that thenational personality profile of a country influences the culturalpractices in a country. Second, person-environment-fit theoryargues that personality factors best can manifest themselves in anappropriate environment. Third, we argue that, in contrast tothe individual level, on the national level cultural practices do notact as a moderator but as a mediator. Based on the triangulationof three datasets, we subsequently test our model on a sample ofN = 33 countries