The study mainly explores the effect of the visitor’sconsumption and tourism image on their satisfaction and revisitintention to Taiwan’s night markets, to analyze the relationshipamong tourism image, recreational benefits, tourist satisfactionand revisit intention, targeting tourists who paid a visit to nightmarket as samples with 586 questionnaires returned in total. Theresearch outcomes have indicated that: tourism image of nightmarkets reports a positive effect on tourist satisfactionsignificantly; therefore a positive effect of tourist satisfaction onrevisit intention significantly is supported
[[abstract]]So far, tourists from mainland China still come to Taiwan as groups, and their numbers a...
[[abstract]]The purpose of this study was to investigate recreational attraction, visitors’ satisfac...
[[abstract]]With Taiwan's economic progress, people start on the quality of life, and the implementa...
AbstractThe “night market” has lived in the unique cultural characteristic of people's night life in...
The consumption capability of people in China has been a big issue to tourism business. Due to the i...
[[abstract]]This study will investigate the actual appraisal of tourists in Taiwan, their sightseein...
[[abstract]]Over the past decades in Taiwan, the living standard raised, national income increased, ...
[[abstract]]With the changes in the new generation of leisure travel ideas, young students take adva...
In the process of getting into the 21st century, Taiwan left behind the agriculture-based economic s...
This research is aimed to cultivate higher-qualified human resources within the tourism field and pr...
In the context of cittaslow (slow city), this research attempts to examine the effects of memorable ...
This study proposes and tests a tour service performance framework that assesses the impact of tour ...
This study aims to analyze the impact of experiential marketing and service quality on revisit inten...
[[abstract]] 本研究主要探討觀光夜市的消費體驗及遊客滿意度與重遊意願關聯。研究對象是以有逛過嘉樂福夜市之遊客，採取便利抽樣的方式。共回收有效問卷388份，研究結果發現逛嘉樂福夜市的遊客消...
[[abstract]]National scenic area is one the important destination types in tourism markets in Taiwan...
[[abstract]]So far, tourists from mainland China still come to Taiwan as groups, and their numbers a...
[[abstract]]The purpose of this study was to investigate recreational attraction, visitors’ satisfac...
[[abstract]]With Taiwan's economic progress, people start on the quality of life, and the implementa...
AbstractThe “night market” has lived in the unique cultural characteristic of people's night life in...
The consumption capability of people in China has been a big issue to tourism business. Due to the i...
[[abstract]]This study will investigate the actual appraisal of tourists in Taiwan, their sightseein...
[[abstract]]Over the past decades in Taiwan, the living standard raised, national income increased, ...
[[abstract]]With the changes in the new generation of leisure travel ideas, young students take adva...
In the process of getting into the 21st century, Taiwan left behind the agriculture-based economic s...
This research is aimed to cultivate higher-qualified human resources within the tourism field and pr...
In the context of cittaslow (slow city), this research attempts to examine the effects of memorable ...
This study proposes and tests a tour service performance framework that assesses the impact of tour ...
This study aims to analyze the impact of experiential marketing and service quality on revisit inten...
[[abstract]] 本研究主要探討觀光夜市的消費體驗及遊客滿意度與重遊意願關聯。研究對象是以有逛過嘉樂福夜市之遊客，採取便利抽樣的方式。共回收有效問卷388份，研究結果發現逛嘉樂福夜市的遊客消...
[[abstract]]National scenic area is one the important destination types in tourism markets in Taiwan...
[[abstract]]So far, tourists from mainland China still come to Taiwan as groups, and their numbers a...
[[abstract]]The purpose of this study was to investigate recreational attraction, visitors’ satisfac...
[[abstract]]With Taiwan's economic progress, people start on the quality of life, and the implementa...