Communication for social change : seldom a stand alone, and rarely verified

Communication for social change is rarely a stand-alone initiative. It is often combined with multiple communication purposes, like networking, organizational visibility, information dissemination, or behavioural change. The article reports on an inter-disciplinary, capacity building experiment that combines communication strategy development with Utilization-Focused Evaluation (UFE). An external evaluation of the DECI-2 project observes that the combined decision-making process enabled partners to become better at adaptive management