TRUST IN DIGITAL SUPPLY CHAIN MANAGEMENT

Companies managing supply chains are increasingly facing a decision to migrate or start operating in the digital world. Gaining competitive advantage by supply chain management means sharing the information as the evidence of trust between partners. Digital Supply Chains are based on technologies that enable increasing competitiveness mainly by delivering information in real time simultaneously to many supply chain partners. However the type and range of the information shared indicates the level of trust. Research results show that partners in supply chain were sharing information about inventory and transport activities. These are the main areas of competing by logistics and supply chain management. The aspect of partnership and cooperation was also raised in the research. Cloud computing had been willingly used in Supplier Relationship Management, Customer Relationship Management and Customer Service Management processes by the respondents