Competitor analysis of Žito d.o.o. and Belje d.d.

Konkurencija je uobičajena tržišna pojava u svim vrstama poslovanja bez obzira na veličinu i opseg djelatnosti u kojoj se pojavljuje. Ona bi u svojoj teoriji trebala imati pozitivan učinak na samo tržište i biti u korist potrošačima. Konkurencija osigurava raznolikost i kvalitetu ponude, jer ne dopušta opuštanje proizvođača koliko god on bio snažan. U ovom radu su prikazani osnovni marketinški i tržišni pojmovi koji su za svrhu imali predočiti razumljivu sliku što je to konkurencija, tržište, marketing, monopol,duopol,oligopol te ostali ekonomski pojmovi koji su definirani pripadnom literaturom. Na taj način je prikazan i konkurentski odnos poduzeća Žito d.o.o. i Belje d.d.Competition is the common maket phenomenon in all types of businesses, regardless of size and scope of activities in which it appears. It theory it should have a positive impact on the market and only be to the benefit of consumers. Competition ensures diversity and quality of the offer, because it does not allow relaxation of manufacturers no matter how powerful it is. In this paper, the basic marketing and commercial terms are explained for the purpose to present a comprehensible picture of what is competition, market,marketing,duopoly,oligopoly and other economic terms based on the associated economic literature. In this way it is presented the competitive relationship Žito d.o.o. i Belje d.d