TRENDS IN DIGITAL MARKETING

Razvojem tehnologije razvija se digitalni marketing. U ovom trenutku ovaj segment je u velikoj ekspanziji zbog napretka tehnologije i platformi koje daju napredne mogućnosti marketinga, te sama zainteresiranost ljudi za upravo ovu vrstu marketinga. Povećanje broja korisnika interneta pomoću kojeg se digitalni marketing realizira je ono što je prepoznato kao velika mogućnost u vidu targetiranja određenih ciljanih skupina, da li po demografiji, interesima ili ključnim riječima plasirajući poruku pravom potencijalnom kupcu proizvoda ili usluga. Osim preciznog targetiranja digitalni marketing ima značajku mogućnosti mjerenjem posjeta na web stranicu, reagiranja na određene poruke te realizaciju sa točno izraženim marketinškim troškovima. U završnom radu ćemo upoznati elemente digitalnog marketinga, te izvršiti istraživanje koliko poduzeća koriste digitalni marketing te trendove.By developing technology, digital marketing is developing. At this time, this segment is in great expansiveness due to the advancement of technology and platforms that provide advanced marketing opportunities, as well as the people's interest in this type of marketing. Increasing the number of Internet users through which digital marketing accomplishes is what is recognized as a great opportunity in targeting specific target groups, whether by demographics, interests, or keywords, by posting a message to the prospective potential customer of the product or service. In addition to precision targeting, digital marketing has the ability to measure visits to a website, respond to specific messages, and realize it with accurately stated marketing costs. In the final paper we will introduce the elements of digital marketing and conduct research on how many companies use digital marketing and trends