Role and importance of virtual enterprise as the central point of the virtual economy

Nepovoljna ekonomska situacija i globalna kriza s kojim se potakle su poduzetnike da krenu u pokušaj pronalaženja novih načina vođenja vlastitog poslovanja koji bi u konačnici doveli do stvaranja dovoljno fleksibilnog poduzeća koje bi odgovaralo na sve zahtjeve koje tržište stavlja pred njega. Pritom se poduzetnici moraju odlučiti za strategiju ulaganja u razvoj novih proizvoda ili u strategiju tehnološke imitacije odnosno pokušaja imitiranja dokazano uspješnog proizvoda na tržištu. Osim strategija, moderni poduzetnici sve više ulažu u razvoj znanja odnosno vlastitog intelektualnog kapitala koji postaje najvažniji resurs suvremenog doba. Ponuda proizvoda na današnjem tržištu zahtjeva izvrsnost kako bi opstala na uvijek nepredvidivom tržištu, ali i priliku da hrvatsko gospodarstvo još više ulaže i svojim pravnim okvirom omogućuje poduzećima daljnji razvoj digitalizacije u poslovanju ulaganja u infrastrukturu. Virtualne organizacije sastavljene od poduzeća koja svojim niskim troškovima poslovanja čine novu ekonomiju, ekonomiju niskih troškova i poslovanja u oblaku koja je šansa hrvatskog gospodarstva da kroz virtualizaciju poslovanja poduzeća iskoristi još jedan od svog niza potencijala.The adverse economic situation and the global crisis prompting entrepreneurs to embark on an attempt to find new ways of running their own businesses that would ultimately lead to the creation of a flexible enough company to meet all the demands placed on it by the market. In doing so, entrepreneurs must decide on an investment strategy for the development of new products or for a strategy of technological imitation, that is, an attempt to imitate a proven product in the market. In addition to strategies, modern entrepreneurs are increasingly investing in the development of knowledge, that is, their own intellectual capital, which has become the most important resource of modern times. Offering products in today's market requires excellence in order to survive in the in always undpredictable market, but also the opportunity for the Croatian economy to invest even more, and with its legal framework, enables businesses to further develop digitalisation in the business of investing in infrastructure. Virtual organizations made up of companies that make their low-cost business a new economy, a low-cost and cloud-based economy, which is a chance for the Croatian economy to utilize another of its potentials through virtualization of its business operations