Young shoppers' perceptions of eco clothing online shopping

Ovaj diplomski rad razmatra percepciju mladih kupaca o online kupovini eko odjeće. U razdoblju smo kada se svjesno prikuplja odjeća iz tekstilne industrije za recikliranje. Na ovaj način ispunile bi se težnje za ekološkom proizvodnjom, posvećivalo bi se više pažnje poslovima reciklaže i prikupljanja otpada, a to uvelike doprinosi široj zajednici. Također opisuju se pojmovi ekonomike energije i okoliša te njihova povezanost. Nakon toga objašnjeno je što je elektroničko poslovanje, koje vrste postoje, te same prednosti i nedostaci elektroničkog poslovanja. Istraživanje provedeno putem anketnog upitnika na društvenim mrežama prikazuje percepciju mladih u kupovini online odjeće. Smatraju li kako je eko odjeća kvalitetnija? Koliko na njih imaju utjecaj društvene mreže prilikom online kupovine? Cilj je istražiti kupuju li ljudi odjeću putem online servisa te smatraju li da je eko odjeća budućnost. Primjenjivost očekivanih rezultata, prikazana je na primjeru modela digitalnog poslovanja kupovine online odjeće. Zadnje poglavlje čini zaključak dobiven rezultatima istraživanja i izrade samog modela digitalnog poslovanja.This thesis examines young shoppers' perceptions of eco-clothing online shopping. We live in a time when textile industry clothing is consciously being collected for the recycling purposes. In this way, ecological production goals would be met, more attention would be paid to recycling and waste collection, and this would significantly contribute to the broader described. The concept of energy and environmental economics and their relation are also described. Subsequent, it is explained what e-commerce is, the existing types of e-commerce are described, as well as the real advantages and disadvantages of e-commerce. A survey conducted through a social media questionnaire shows young people's perception of online shopping for clothing. Do they think that eco clothing is better quality? How much influence do social media questionnaire shows young people's perception of online shopping clothing. The goal is to study whether people buy clothing through an online service and whether they consider eco clothing to be the future. The applicability of the expected results is illustrated by the digital business model of buying online clothing. The final chapter concludes with the results of the research and development of the digital business model itself