Presenting Ethnographic Heritage on Folklore Festivals : The Example of Brodsko Kolo

Cilj ovoga rada je predstaviti, analizirati i protumačiti predstavljanje etnografske baštine u programskoj knjižici smotre folklora Brodsko kolo. Jedan od segmenata koji odražava festivalizaciju tradicijske kulture u Slavonskom Brodu su programske knjižice s rasporedom događanja i prikazima raznih etnografskih sadržaja u okviru popratnih događanja. Polazeći od teorijskih postavki festivalizacije baštine, selektivne tradicije i teorija predstavljanja, analizom i usporedbom programskih knjižica od 1976. do 2018. godine odgovorit će se na tri pitanja koja su se nametnula pri istraživanju: oblikovanje vizualnog identiteta smotre, obrazlaganje svrhe i cilja smotre narativom u uvodnom tekstu te odabir etnografskih motiva (pjesme, plesovi, običaji, tekstil, rukotvorstvo, poezija) za prezentaciju smotre javnosti. Polustrukuriranim intervjuom sa članom stručnoga odbora, otkriva se i uloga struke u procesu predstavljanja baštine.The goal of this thesis is to show, analyze and interpret how ethnographic tradition is presented in the program booklet of Brodsko kolo, a folklore festival. One of the elements reflecting festivalization of traditional culture in Slavonski Brod are such booklets, which contain a timetable of festival performances and various ethnographic content, such as events related to the festival. Using the theoretical framework of festivalization, selective tradition and representation theories as our starting point, the thesis will analyze and compare the program booklets from 1976 to 2018 and answer to three main issues that arrived from the research: formation of the festival's visual identity, an explanation of its purpose and goal through an analysis of the introductory narrative and the choice of ethnographic motifs (songs, dances, customs, textile, handicraft, poetry), as well as the presentation of the festival to the public. With a semi-structured interview with a member of the technical committee, the thesis will also point to the role of ethnographic profession in the process of representing tradition