Enhancing creativity in a working environment: case study of a chosen company

Zadnjih nekoliko desetaka godina čovjek, radnik prepoznaje se kao sve važniji čimbenik u ostvarenju poslovnih rezultata svakog poduzeća. Stoga je zadatak svih onih koji upravljaju poduzećima izabrati prave ljude i staviti ih u okruženje u kojem će moći razviti svoje vještine i kreativne sposobnosti. Postoje mnoge metode kojima se može potaknuti kreativnost i inovativnost na radnom mjestu i mnoge vodeće svjetske tvrtke to već primjenjuju. Na primjeru odabrane hrvatske tvrtke željelo se ispitati potiče li se i na koje načine kreativnost i inovativnost i u Hrvatskoj. Online anketi pristupila su pedeset tri ispitanika. Rezultati istraživanja pokazali su da zaposlenici uglavnom vole svoj posao i voljni su rješavati zadatke koristeći svoje znanje, vještine i ideje. Zaposlenici su također upoznati s načinima poticanja kreativnosti i inovativnosti, ali se neke od metoda nedovoljno ili uopće ne koriste. Također pri poticanju kreativnosti na radnom mjestu koriste se metode nematerijalnog nagrađivanja, dok su metode materijalnog nagrađivanja sporadične, vjerojatno zbog manjka novčanih sredstava.For the last few decades, a human-worker has been recognized as an increasingly important factor in achieving the business results of each company. Therefore, the task of all those who manage businesses is to choose people and put them in an environment where they will be able to develop their skills and creative abilities. There are many ways to foster creativity and innovation at the workplace and many of the world's leading companies have already applied them. The example of the chosen Croatian company wanted to show whether creativity and innovation are being promoted in Croatia and in what ways. The online questionnaire was filled by fifty three examinees. The results of the research have shown that employees generally love their jobs and are willing solving tasks by using their knowledge, skills and ideas. Employees are also familiar with ways how to enhance creativity and innovation but some of the methods are inadequately used or are not used at all. Also the methods of intangible reward are mainly used in enhancing creativity at work, while methods of material reward are used sporadically probably due to lack of money