Human resources as a factor of competitive advantage on the example of selected companies

Ljudski su potencijali danas prepoznati kao najvredniji resurs svakog poduzeća. Glavni su čimbenik koji određuje koliko će poduzeće biti konkurentno u svojoj industriji. Zato je izrazito važno znati ispravno ocijeniti uloženi trud zaposlenika te ih primjereno nagraditi. Ovaj rad prikazuje kako razlike u vrednovanju i nagrađivanju ljudi mogu utjecati na uspješnost poduzeća. Cilj je rada podignuti svijest o tome koliko je bitno znati pravilno vrednovati i nagraditi zaposlenike. U jednom od istraživanih poduzeća ljudi su izrazito motivirani za rad jer ih se pravilno nagrađuje i ohrabruje da rade bolje. To poduzeće postiže mnogo veći profit od drugog analiziranog poduzeća. U njemu su plaće dosta niže, kompenzacija je manje, a time i motiviranosti i volje za kvalitetnijim radom. Nakon provedenog istraživanja jasno se vidi da je ulaganje u ljudski potencijal sigurna investicija, koja će konkurentost poduzeća podignuti na novu, višu razinu.Human resources are recognized as the most valuable resource of any company. They are a major factor in determining the competitiveness of companies in their industry. That is why it is extremely important to be able to properly evaluate the efforts of employees and reward them accordingly. This paper shows how differences in valuing and rewarding people can affect a company’s performance. The aim of the paper is to raise awareness of the importance of knowing how to properly value and reward employees. In one of the surveyed companies, people are highly motivated to work because they are properly rewarded and encouraged to do better. That company generates much higher revenue than the other company analyzed. In the other company, wages and benefits are lower, and therefore motivation and willingness to work too. Research has shown that investing in human resources is a safe investment, which takes the competitiveness of company to a whole new level