SOCIAL NETWORKS AS A NEW MARKETING TOOL

Porastom i razvojem novih tehnologija i sam Internet je dosegao novu visoku razinu. Zbog njegove velike popularnosti sve češće se koristi kao kanal za oglašavanje odnosno marketing proizvoda ili usluga. Osim privatnih korisnika koji Internet koriste u svrhu održavanja kontakta, privatnih potreba i kako bi bili u korak s suvremenim načinom života, Internetom se služe i poslovni subjekti koji putem marketinških strategija promoviraju svoje sadržaje tj. proizvode ili usluge. Jednima i drugima za različite ciljeve služe iste platforme, zvane društvene mreže. Neke od najpoznatijih društvenih mreža su: Facebook, Instagram, Youtube i Twitter. One promijenile način komunikacije i provođenja marketinških strategija. Izuzev svega navedenog društvene mreže predstavljaju i alat koji omogućuje izgradnju snažnog odnosa među kupcima i poslovnim subjektima te saznanjem od potrebama, željama, interesima obiju strana, ubrzava cjelokupan proces. Korištenjem društvenih mreža na ispravan i pravilan način, uvelike se može pridonijeti jačanju brenda, izgradnji zajednice, smanjenju troškova marketinga, boljem pozicioniranju i nadmašivanju konkurencije.Due to growth and development of new technologies, Internet has reached new levels. It’s popularity makes it a often used channel for advertising and marketing of different products and services. Besides just the private users that use the Internet for purpose of staying in touch, their private needs or just to be up to date with the modern lifestyle, Internet is largely being used by different businesses that use marketing strategies to promote their content, products or services. Both types of users use the same types of platforms of social networks such as : Facebook, Instagram, YouTube and Twitter. These platforms changed the way we communicate and create marketing strategies. In addition, social network platforms present a tool that allows a strong relationship to be built between the customers and businesses, helps make the needs, wishes, interests of both sides known which speeds up the whole process. Using social networks in a right way can greatly contribute to building a stronger brand, establishing communities, lowering the marketing costs, better product placement and getting one step ahead of the competition