Add to ORKGAt our institution, the next iteration of the corporatization of higher education is thecreation of a university brand. This brands us as academics and creates its own landscape ofconsumption. It also raises troubling issues about academic freedom
This paper examines the internal implications of branding within higher education, a specific contex...
Although re/branding work has been understood by many higher education institutions as a measure to ...
Anti-intellectual pressures on colleges and universities are not only external; they are generated b...
At our institution, the next iteration of the corporatization of higher education is thecreation of ...
Explores the rise of the brand as a medium through which the modern university represents and remake...
The state, faced with the democratisation of access to higher education, is obliged to finance other...
Universities today are increasingly competing for international students in response to trends in gl...
This Dissertation is brought to you for free and open access by the Dissertations at TigerPrints. It...
Branding is now widely used by higher education (HE) institutions, yet questions still surround the ...
The history of US universities is both an expansion of governmentality, in the sense of research und...
Branding is now widely used by higher education (HE) institutions, yet questions still surround the ...
PurposeThe branding of universities is increasingly recognized to present a different set of challen...
Corporate branding is a strategic issue for universities as the global higher education (HE) marketp...
Academic freedom is increasingly being threatened by a stifling culture of conformity in higher educ...
Political decisions about higher education and organizational decision-making within higher educatio...
This paper examines the internal implications of branding within higher education, a specific contex...
Although re/branding work has been understood by many higher education institutions as a measure to ...
Anti-intellectual pressures on colleges and universities are not only external; they are generated b...
At our institution, the next iteration of the corporatization of higher education is thecreation of ...
Explores the rise of the brand as a medium through which the modern university represents and remake...
The state, faced with the democratisation of access to higher education, is obliged to finance other...
Universities today are increasingly competing for international students in response to trends in gl...
This Dissertation is brought to you for free and open access by the Dissertations at TigerPrints. It...
Branding is now widely used by higher education (HE) institutions, yet questions still surround the ...
The history of US universities is both an expansion of governmentality, in the sense of research und...
Branding is now widely used by higher education (HE) institutions, yet questions still surround the ...
PurposeThe branding of universities is increasingly recognized to present a different set of challen...
Corporate branding is a strategic issue for universities as the global higher education (HE) marketp...
Academic freedom is increasingly being threatened by a stifling culture of conformity in higher educ...
Political decisions about higher education and organizational decision-making within higher educatio...
This paper examines the internal implications of branding within higher education, a specific contex...
Although re/branding work has been understood by many higher education institutions as a measure to ...
Anti-intellectual pressures on colleges and universities are not only external; they are generated b...