Online tools for loyalty increasing

Majority of means for increasing loyalty in XXI century moved to internet. In this article author reviews what impact on customer’s loyalty have such internet solutions like brand websites and social networks fan pages. Brand website and it’s meaning to the brand was started to be studied straight after explosion of dot-com bubble. Only brand website cannot help for organization to fully reach its goals related with increasing brand value. After rise of social networks, the importance of brand websites has decreased. This became especially visible after Facebook appearance. In recent years the importance of social networks in society and business has expanded. Both ordinary persons and business organizations cannot imagine their daily life without account in any social network. Many years’ organizations communicated with target audiences through TV, radio, outdoor or printed ads, i.e. through traditional medias. After appearance of internet and rising of its importance advertising also moved to this channel